我头好疼啊

Key Points:

• Satisficing – a term coined by Herbert Simon, founder of organisation theory and information processing: describes not getting the very best option but one that was good enough

• Unproductivity and loss of drive can result from decision overload The decision making network in our brain does not prioritise

• Processing capacity of the conscious mind has been estimated at 120 bits per second. That bandwidth or window is the speed limit for the traffic of info we can pay conscious attention to at any one time.

• Attention is the most essential mental-resource for any organism.

• Attention filter: works on a subliminal level to make sure we are using our scarce mental resources on the right things.

2 crucial principles used by the attentional filter: – change – importance

• Inattentional blindness: the basketball demo It's easy to miss what you're not looking out for.

• If attention filters work so well, why are we still overwhelmed by information overload? ...Cuz the modern world just gets wayyyy tooo muchhh.

• How to get past the natural scarcity of our own mental capacity: 使用外置大脑 - 从手机、电脑、日历、个人助理 到 哪怕是一个钥匙串 都是算是外置大脑的性质，as long as it makes it easier for us to make decisions by reducing information intake and storage via organisation and what not. This is why it's important to gain control of our environment especially in today's day and age.

• So be organised and do active sorting.

• On a side note: 想一想如何为他人减少认知成本 无论做什么事情（工作、吃饭点菜、产品设计），都能受到欢迎